Wednesday, June 10, 2020

Design Vs. Marketing Imperatives


There resides a tension in the fashion Industry over the role of design versus marketing imperatives.
Fashion designers do take formal training in business and marketing while the formal training of marketing personnel can often lack an appreciation of the role of Design in this business.
These two seemingly different yet inherent views offer two diverse marketing strategies for the Garment manufacturer.
Designers are taught to approach problems as though there were no constraints on time and cost so that creativity might flourish. Spontaneity, eclecticism and the willingness to take risks in challenging the status quo are some values central to traditional design training.
Marketing training by contrast embraces different values. Marketers are taught to be systematic and analytical in approaching problems. The foundation of a lot of marketing involves the setting of Objectives and Quantifying inputs and outputs. Success comes from careful research and planning, not spontaneity or ignoring market realities like competitor price levels.
However due to lack of training marketing personnel often fail to understand the aesthetic dimension of a design or many qualitative aspects of product development.

This difference in perspective engenders a range of views about what Fashion Marketing ought to be.
Two Contrasting Views can be labelled as Design-Centred and Marketing-Centred.


Thursday, August 11, 2011

Writing down the clutters of the mind


My head aches terribly and I would do best to take a short nap and give it some rest. A short term exercise that not only gives no relief but over a period of time gives way to disturbed dream images and sequences that i would rather try to untangle. It’s like a process of throwing everything out of the dresser to neatly arrange  what can be organised for the time being , of course till more stuff is added that needs resettling and the process continues till it becomes a harmonious action.

Friday, July 25, 2008

Postcard Nainital

Nainital is a glittering jewel in the Himalayan necklace, blessed with scenic natural splendorous and varied natural resources . Dotted with lakes , Nainital has earned the epithet of 'Lake District' of India . The most prominent of the lakes is the "Naini Lake" ringed by hills . Nainital has a varied topography . Some of the important places in the district are Nainital , Haldwani , Kaladhungi , Ramnagar , Bhowali , Ramgarh , Mukteshwar , Bhimtal , Sattal and Naukuchiatal . Nainital’s unending expense of scenic beauty is nothing short of a romance with awe-inspiring and pristine nature.












'98 Batch





St.Mary's Convent, High School, Nainital


Brings back vivid memories of childhood...

...entering the gates with our school bags and water bottles, the line-up for the prayers started at 8:30 and by 8:40 everyone would be in line.
Morning Classes from 9:00 to 12:00.(Five periods in the morning)
A one hour long Precious Lunch-break in the upper field where we played along the small hillside, or in the basketball field with friends after lunch.
Classes would resume from 1:00 to 3:00 (3 periods) in the afternoon.
Still seems like yesterday.

From 1985 to 1998, I spent my childhood here.

From Nursery to the 12th Std, St. Mary's or Ramnee or SONN as we call it...Situated on a hill, with a lovely view of the Himalayas, this is my Alma Mater.